How to keep your newly-launched Twitter chat thriving
With a new school year just getting underway, if you’ve ever been thinking about starting a new Twitter chat, now is the time.
Educators are prolific on Twitter, so if you’re planning on having a recurring chat, it’s important to have a well-coordinated launch strategy.
5 tips for launching a sustainable new educational twitter chat:
1) Pick a relevant hashtag: Choose something that will be meaningful and easy to remember for your audience. Make sure it’s short, catchy, and descriptive. Consider localizing an already-established national chat hashtag or using subject-specific variation (e.g. #SpEdTech).
2) Make it a team effort: Having multiple moderators or co-hosts helps ensure that there is a continuous stream of conversation, and it also helps you divide duties when your schedules get busy in the middle of the school year.
3) Combine with an event: Launching your initial Twitter conversation at or in combination with an event (e.g. a PD event or training) is a great way to generate a captive and motivated initial audience for your chat – and memory of the live event helps spark the ongoing digital conversation.
4) Give the chat life after-hours: Creating a supporting website or recurring blog post is a great way to document your chat, promote upcoming chats, and help people learn about the moderators. Consider creating videos or articles based on topics and ideas that come up from weekly chats – bring the best tweets to life!
5) Don’t forget to promote! Even the most well-planned Twitter chats can flop without promotion. Promote your chat online through your blog, school website or social media, and offline in-person at staff meetings, conferences, or school events.